The foundation of the Playa Routine: This SLS-free shampoo gently foams as it removes impurities while preserving your hair's natural oils, leaving it feeling clean but never stripped.

BENEFITS:

• Coconut Water: Hydrates and nourishes
• Sugar Beet Extract: Stimulates roots for volume and growth
• Aloe Vera Enzymes: Attract and lock moisture while rebalancing the PH of your scalp
• Capryl Glucoside (gentle, coconut-derived cleanser): Gives a generous foam with tiny detoxifying bubbles that nourish the hair and scalp

HOW TO USE:

• Less is more—All you need is a dime-sized amount. Massage into wet hair and scalp. Rinse well.
• For a more intensive lather, add more water after massaging into damp hair to boost the foam.

YOUR PLAYA ROUTINE:

• For Straight Hair: Every Day Shampoo is hydrating enough to use on its own (without conditioner). For a more intensive treatment, we recommend using Supernatural Conditioner on ends two to three times a week to maintain moisture and fight split ends.
• For Wavy Hair: To enhance your natural waves, we recommend treating wet hair post-wash with a few spritzes of Endless Summer Spray to maintain texture while fighting frizz.
• For Curly Hair: Non-stripping, this shampoo helps support your natural texture while gently but effectively cleaning. Finish with Supernatural Conditioner from mid-lengths to ends for a deep treatment or use as a mask two times a week for some extra love.