The EXCLUSIVE two sided brush mimics Kevyn's unique "sweeping" mascara technique of outward & upward. Arched topside thickens and separates. Defined underside side lifts and lengthens.
Concentrating mascara at the base of the lash root, then sweeping outward and upward creates a thicker lash look with the ends separated and the base well defined.
For the maximum false lash look, apply at least 2 coats of this mascara, reversing side of applicator brush with each application.
To achieve Kevyn's famous (butterfly lash look), apply a 3rd coat of this mascara just to outer lashes on the upper lash line, working just the top of the brush up and out.
Lashes are clump free, flexible and soft to the touch.